The AI Advantage: HR Innovation in Thailand

In the fast-paced world of business, staying ahead means embracing the digital revolution—a feat that Workday is making easier for companies across Thailand.
For businesses in Thailand, the digital transformation journey is not just about survival—it is about thriving. Artificial Intelligence (AI) is transforming the future of work, offering unprecedented opportunities for operational agility, smarter decision-making, and more efficient workforce management.

Revolutionising Thailand’s finance industry
This is especially true for Siam Commercial Bank (SCB), Thailand’s first bank, established over 117 years ago by royal charter in 1907. Since its founding, SCB has played a leading role in providing essential financial services and developing deep financial expertise in the country.
In alignment with SCB’s “Digital Bank with a Human Touch” strategy, the bank launched its Transformation Strategic Plan to prepare for advancements in digital technology, regulatory changes, and shifting consumer behaviour.
K. Worawat Suvagondha, Chief People Officer of SCB, highlighted how the rapidly evolving technological landscape is driving significant changes in the banking industry, stressing the need for businesses to make the necessary pivots. 
“We’re witnessing a major transformation in banking, driven by the need for convenience through online and mobile solutions, as well as the enhanced efficiency and scalability offered by cloud technologies,” said Suvagondha.
Since embarking on the SCB Transformation journey, SCB has taken significant steps to digitise its operations in line with global trends, implementing innovative technologies to enhance customer service as it transforms into a fully integrated digital bank.
At the same time, SCB leverages the Workday platform to create a personalised, supportive environment that enhances employee experience through effective management, empowerment, and well-being initiatives. By combining digital tools with a personalised approach focused on growth and recognition, SCB fosters a workplace where employees feel valued, heard, and connected.
“Transformation isn’t just about improving customer touchpoints or streamlining operations; it’s also about evolving our workforce to meet the demands of a digital future.”
AI at the core of Workday’s solutions
As Thailand continues its digitalisation journey, the country’s rise in digital competitiveness presents a significant opportunity for Thai organisations to accelerate their transformation, leveraging emerging technologies to enhance areas such as talent management, finance, and operational efficiency, to enhance everything from talent management to finance and operations.
With a strong focus on the transformative power of AI, Workday is not just keeping pace with the future of work—it is leading the way. AI is integrated into the very core of the Workday platform, unlike many other enterprise software companies. This approach not only enhances the intelligence of its applications but also places people at the centre of the technology, making them more productive, better informed, and empowered to tackle challenges once considered insurmountable.
“Workday sets itself apart by offering best-in-class HR solutions with AI built right in, all within an intuitive, easy-to-use interface. The platform’s real-time insights enhance productivity and efficiency, and its regular updates mean we always have the latest features without disruptive upgrades,” said Pannie Sia, General Manager, ASEAN at Workday.
SCB’s commitment to workforce development and wellbeing
SCB believes that its success is directly linked to the talent and potential of its employees, which is why the bank supports staff through comprehensive training programs and well-defined career development plans.
By adopting  ​​Workday ​Talent Optimisation, ​Workday ​Recruiting and ​Workday ​Skills Cloud, and Employee Self Service and Manager Self ​​​​Service, SCB ensures its workforce is not only well-managed but also empowered to thrive.  
To promote physical, mental, and emotional well-being, SCB offers a range of events, clubs, and activities, alongside flexible working arrangements that support work-life balance. The bank also values employee feedback, conducting regular surveys to gauge sentiments and implement improvements, while recognition and reward programs celebrate employee achievements and contributions.
“We strive to create a workplace that feels like a second home, where employees are supported as we integrate new technologies and advance as a Fintech leader,” explains Suvagondha.
“Whether it is managing banking processes or aligning subsidiaries with headquarters, Workday ensures seamless integration and supports our business functions every step of the way,” adds Suvagondha.
In the dynamic landscape of Thailand’s business world, Workday stands ready to guide organisations through the complexities of digital transformation.
By harnessing the power of AI, Workday empowers businesses to face the future of work with confidence, ensuring that they are not just prepared for what is next but are also paving the way forward.
Find out more about Workday today.